Urso Chappell’s ExpoMuseum Blog: International Exposition Identity and Branding

04 April 2008

International Exposition Identity and Branding

In January 2008, I was invited to guest lecture a graphic design class at Cal Poly Pomona. The class project is to study the history of Olympic games identity. Each student then creates a branding strategy for an Olympic bid.

I spoke about the history of international expositions and their identity and branding strategies since 1958.

Here were the supporting visuals (with no audio):

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