In January 2008, I was invited to guest lecture a graphic design class at Cal Poly Pomona. The class project is to study the history of Olympic games identity. Each student then creates a branding strategy for an Olympic bid.
I spoke about the history of international expositions and their identity and branding strategies since 1958.
Here were the supporting visuals (with no audio):
04 April 2008
International Exposition Identity and Branding
Labels:
branding,
design,
graphics,
identity,
International Exposition,
logo,
world's fair
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