Urso Chappell’s ExpoMuseum Blog: December 2007

20 December 2007

Expo 2010 Theme Song and Mascot

Expo 2010's theme song was presented at the unveiling of Haibao, the Expo 2010 mascot.

I'm hoping to find translated lyrics in English soon.

The frame around the video screen is meant to convey the design of Chinese National Pavilion.

18 December 2007

2008 Calendar

Again this year, I've created ExpoMuseum calendars in the form of large postcards. It features some important anniversary dates of past world's fairs as well as the dates of future expositions.

If you're interested in a PDF version, click on the image above.

If you would like a physical one mailed to you, send your address to Urso@ExpoMuseum.com.


The Expo 2010 authorities announced today their mascot choice. It was chosen from thousands of entries from dozens of countries. His name is Haibao (or "Hai Bao" elsewhere in their site) and there's more information about him on the Expo 2010 site.

Haibao Poses

I must admit that I find the winning entry a bit uninspired. It seems very similar to Zaragoza's Expo 2008 mascot, Fluvi. Some have said it reminds them of Gumby.

Unlike Fluvi, though, Haibo doesn't have an obvious connection to a Expo 2010's theme of "Better City, Better Life." Ironically, it seems more connected to Expo 2008's water theme or a Expo 2012's ocean theme.

The character is also meant to reference the Chinese character "ren" which means "man" or "human." Strangely enough, his wave hair reminds me of Expo '98's Gil, who had a similar wave head.

In the interest of full discosure, I should reveal that one of my designs was one of the 26,655 entries that were received. For those who are interested, here's the design I submitted in March:

City Tiger

In retrospect, having seen a few of the other entries, my choice of a tiger (2010 is Year of the Tiger) might have been a bit too obvious. My concept was to have a family of tigers that represented the sub-themes of the expo.

17 December 2007

Expo 2008 Preview

I discovered today a great video previewing the Expo 2008 site and thought I'd share it with readers. Opening day is now less than 6 months away!