Nicholas Kristof Article in New York Times

An interesting article by Nicholas Kristof appeared in today's New York Times. Entitled "Rebranding the U.S. with Obama," he talks about how public opinion of the United States will undergo a big change if Barack Obama is elected president of the United States. It includes this fascinating interchange between Mr. Kristof and a Chinese friend about Barack Obama's likely win:

She: Obama? But he’s the black man, isn’t he?

Me: Yes, exactly.

She: But surely a black man couldn’t become president of the United States?

Me: It looks as if he’ll be elected.

She: But president? That’s such an important job! In America, I thought blacks were janitors and laborers.

Me: No, blacks have all kinds of jobs.

She: What do white people think about that, about getting a black president? Are they upset? Are they angry?

Me: No, of course not! If Obama is elected, it’ll be because white people voted for him.

[Long pause.]

She: Really? Unbelievable! What an amazing country!

Setting aside the political aspect of the article, I think it serves to illustrate how people's attitudes about a country can be changed with simple information.

Imagine the potential of a United States Pavilion at Expo 2010 in Shanghai. There's so much opportunity there, not just economically but also diplomatically. I would love to be working in the United States Pavilion and overhear Chinese people leaving the pavilion saying "What an amazing country!"

Now, imagine that there's no United States Pavilion because the funds couldn't be found. Expo 2010 will host over 200 countries for six months in Shanghai. They're expecting 70 to 100 million visitors. What will the Chinese people think if the richest and most powerful country in the world couldn't find the money to participate in China's first world's fair.