Today, the People's Daily (China's government paper) ran this article, entitled "Crackdown on Fake Shanghai Expo Goods."
I don't recall there ever being a problem with Expo souvenirs being counterfeited at any of the recent expositions. Of course, those countries (Portugal, Germany, Japan, and Spain) have much longer traditions of trademark protection.
Here's why I think it might be a good sign that fake Expo 2010 souvenirs are out there: We're one year and 9 days from opening day and there's already a market for Expo 2010 souvenirs.
ExpoMuseum's 2010 Shanghai page: http://www.ExpoMuseum.com/2010/
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